मेटा इंडिया चीफ बोले- हमने 50 लाख आपत्तिजनक कंटेंट हटाए: अपराधी तरीके बदल रहे, उन्हें ट्रैक करने की हमारी भी लिमिट तय है

Meta’s next priority in India is to increase the use of shopping, bill payments and government services with conversations on WhatsApp. The company’s India head Arun Srinivas says that AI will make people’s everyday tasks easier and will help small businessmen reach customers.

However, he also told that Meta has removed 50 lakh objectionable content. But wrongdoers constantly change their methods. Now they take people to external websites or apps. Our ability to see or track the activities taking place there is limited.

Arun shared his views with Bhaskar regarding action on WhatsApp Pay, AI agents and material related to sexual exploitation of children.

How will AI agents change the way we shop? When will Muse come to India?

Right now, after seeing sweets on Instagram, a person can access WhatsApp and place an order and buy it. AI and, in future, self-fulfilling agents will make this process more seamless. Muse has been launched in the US and Canada. Recently it has also been launched in Japan and Singapore. We are also excited about the launch in India. Will share information as the time approaches.

Where Muse is available, what are people getting it done?

In America, companies like Walmart and Uber are associated with it. People can book cabs without going to other apps. Efforts will be made to bring similar facilities in India. It can be used for everything from ordering food and coffee to planning travel. We want AI to play the role of personal assistant.

AI bots of other companies are also providing services like orders and payments on WhatsApp. Will there be a clash with the muse?

It is difficult to comment on the products of other companies and their performance. Ultimately users will decide which service they want to use. The facilities promised to our agents will have to be fulfilled.

Why does child sexual abuse content keep appearing on platforms?

We have a zero tolerance policy towards such content. In the first half of this year, more than 50 lakh such content was removed from Facebook and Instagram in India. Of these, we identified and removed 98% of them before the complaint came. For this we use AI based identification system.

Question- Then what is the challenge in stopping it?

The challenge is that wrongdoers constantly change their methods. When the strictness on posts increased, they turned to advertisements. When surveillance was increased there, they started using such advertisements, which appear normal on the surface, but take people to external websites or apps. Our ability to see or track the activities taking place there is limited.

We have partnered with the Indian Cyber ​​Crime Coordination Centre. Information about such cases will be given directly on the cyber crime portal, so that the concerned authorities can get the necessary information for action.

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