Expensive cars, designer watches and branded clothes are no longer enough to show wealth. India’s rich are now spending lakhs of rupees on experiences that are not easy for everyone to achieve. Some are going to see the snowy world of Antarctica, while others are spending holidays at private resorts in the forests of Finland. Some people are going abroad to drive supercars on ice-covered lakes and see the Northern Lights in the sky. The new measure of wealth is now becoming how much special and unique experience a person can achieve. According to travel companies, many rich families have already visited famous tourist destinations in the world. Now they are looking for such places where few people can reach and where the experience will be remembered for the whole life. Up to Rs 45 lakh spent on a two-week trip to Antarctica. The attraction of traveling to Antarctica is increasing among the Indian rich. For a two-week trip here, one has to spend Rs 40 to 45 lakh per person. During this time, tourists can see snow-covered mountains, huge glaciers and icy sea closely. Some people are going to Peru to see sites related to the ancient Inca civilization, while some are going to experience a special meal with a chef in the vineyards of Chile. Travel companies say that the question for wealthy customers is no longer where to spend their next vacation, but what new to do, which has never been done before. Finland’s forests and Northern Lights are the first choice. The snowy forests of Finland are becoming the choice of Indian rich families. Here people stay at private places built amidst the forests. Enjoy the experience of seeing colorful lights in the sky at night i.e. Northern Lights. Apart from this, activities like reindeer riding, husky dog sled and snowmobile are also attracting tourists. These trips not only include traveling but also spending a few days amidst nature in a completely different way. Now along with buying a car, there is also a passion for driving on ice. Luxury car companies like Porsche and Lamborghini are giving customers the opportunity to drive supercars on icy lakes and special tracks. This means that now not only buying an expensive car is a luxury, but having the experience of driving it at such a place has also become the new way to wealth. In these special events, customers learn the techniques of driving a car on snow and drive under the supervision of instructors. Separate money has to be spent for this. Lakhs are spent on health and good sleep. A large part of the expenditure of the rich is now going on health and wellness. People are choosing expensive wellness programs to reduce stress, get good sleep, control weight and live longer. The cost of a day’s stay in some wellness centers in Kerala is up to Rs 1.25 lakh. Here people are provided the facility of special programs related to yoga, food, rest and health. According to the Atlas of Affluence 2026 survey, 30% of the rich said that they spend Rs 2 lakh or more every year on travel and wellness. And 17% spend money on special meals and dining experiences. The number of millionaire families in India has almost doubled and the increasing wealth in the country is also a major reason for this change. According to the Mercedes-Benz Hurun India Wealth Report, the number of millionaire households in India was 4.58 lakh in 2021, which increased to 8.71 lakh in 2025. That means it increased by about 90% in four years. Now not only the rich of metropolitan cities like Mumbai and Delhi, but also the affluent families of cities like Ahmedabad, Jaipur and Guwahati are spending money on exclusive foreign trips. According to Bain & Company report, the market for luxury experiences is expected to grow by 3% worldwide in 2025, while sales of luxury goods will decline by about 1%. According to Euromonitor International, the luxury hotel and high-end catering market in India is expected to grow by 20% every year between 2025 and 2030. It is estimated to reach Rs 62,600 crore by 2030. That means the preferences of the rich are changing. Now instead of showing off by buying expensive things, they want to spend on experiences which not everyone can achieve. ——————— Also read this news… Former CEO of Nvidia Jensen accused of third affair: Had a relationship with a Chinese woman, the vice president of the company; Another revelation has come to light regarding Jensen Huang, former CEO of the world’s largest AI chip company Nvidia, who appeared in the US Parliament on November 18. According to Reuters, Huang had a relationship with another female employee. The name of this woman has not been disclosed. Read the full news here…
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भारत के रईस अंटार्कटिका की बर्फीली झीलें देखने जा रहे: महंगी कार-घड़ी अब स्टेटस सिंबल नहीं; फिनलैंड के जंगल, नॉर्दर्न लाइट्स पहली पसंद बने
