People are liking the products of Bhimal Shapu a lot.
Due to lack of employment, the mountains of Uttarakhand have been facing the brunt of migration for a long time. The villages became vacant and the youth started moving towards the plains and metros in search of livelihood. But the picture seems to be changing in the last few years. Now there is reverse migration towards the mountains
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According to the 2025 report of the Migration Commission, a 44% increase in cases of reverse migration has been recorded in Uttarakhand. The report shows that Pauri Garhwal ranks first among the districts experiencing reverse migration, where 1213 people have left big cities and returned to the mountains. That means in Uttarakhand, maximum reverse migration has happened in Pauri district.
Such a story has come to light from Chamali village of Ekeshwar block of Pauri district, where two brothers made Bhimal, which was used for animals, a source of income. This experiment, which started with a simple demand of kinship, has today become a model of turnover worth crores, employment to hundreds of women and sustainable livelihood in the mountains. Dainik Bhaskar App Sanjay Bisht has described this entire journey in detail in a conversation with.
Read the entire conversation in question and answer…
In these containers outside the house, the substance extracted from the bark of Bhimal is kept which will be used to make Bhimal shampoo.
Reporter: How did you start manufacturing Bhimal Shampoo?
Answer: I (Sanjay Bisht) and my brother Ajay Bisht, both of us were in the army earlier. After retirement, we had a coaching center in Kotdwar. The coaching continued for about three-four years, but then Corona came. After this we had to close the coaching centre.
Then both of us brothers thought that we should go to the village and do something. We remained vacant for about two-four months. Meanwhile, a relative called from Delhi to send us the bark of Bhimal. We sent it one day, then the next day also. Then it came to mind why not work on this.
Reporter: Have you thought of converting animal fodder into income? What happened in the further journey?
answer: After this we did its research and development. Then started selling it in local markets – Naugaonkhal, Pauri, Kirkhu, Satpuli, Patisain etc. Initially two bottles each were sold as samples. People liked it, so we thought of making it bigger.
Gradually this product started reaching big cities like Delhi and Mumbai. When it started working well offline, I tried online also. Family and children fully supported. When we launched Bhimal shampoo on Amazon, a good demand started coming from there also.
Reporter: What is your annual turnover and how many people are you employing?
answer: A group of women from 5-6 blocks are associated with me. About 350 to 400 women provide me with Bhimal bark. That means more than 350 people are directly associated with it.
Apart from this, I have 15 to 20 youth working directly with me, to whom we are providing employment. Till now our turnover has exceeded Rs 1 crore.
Reporter: How do you see its future?
answer: It is many times more beneficial than all the chemical based shampoos available in the market today. Earlier our grandparents used to use this same thing. You will see that even after becoming old, his hair remained black.
The amount of chemical in our shampoo is only 0.5%, that too so that the shampoo does not get spoiled. The same properties which are present in the sample are found in our Herbal Bhimal Shampoo. We have got it lab tested from Delhi and we have all the reports.
Reporter: Apart from Malta-Buransh Squash, what other products are you producing?
answer: Along with champignons we have prepared a mountain chutney. It contains mint, coriander, chilli and mountain spices. By taking just half a spoon, you get the complete taste. It is also best for gas.
Apart from this, we have prepared our own masala, which acts as a kitchen king. Only salt has to be added in it, all the other spices are already included.
A group of women peeling shells outside Malta.
Reporter: What help did you get from the government?
answer: When I started work, I got a loan of Rs 10 lakh through the bank under the PMEGP (Prime Minister’s Employment Generation Programme) scheme. From that I started my setup. This loan is cleared in two-three years.
Apart from this, there was also a provision of subsidy of Rs 10 lakh from the government for new products, of which I took advantage. The government says that if the system is to be expanded further then more loan facilities can also be available in the future.
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