Explained: What grammage really is and how FMCG firms tackle higher input costs
Grammage is the weight of a product or its packaging. This term is used in the FMCG (Fast-Moving Consumer Goods) and packaging industries to describe the weight of a material per unit area. Let’s understand this with an example, we measure a paper or cardboard in grams per square meter (gsm), and for food items…