Government Launches NUDGE Campaign For AY 26 To Help Taxpayers Fix Return Errors Voluntarily
NUDGE Campaign: The Government of India has launched a data-driven “NUDGE” campaign for the Assessment Year 2025-26 to encourage taxpayers to voluntarily review their deduction and exemption claims. This initiative uses risk analytics to identify claims that appear potentially ineligible. According to a release from the Central Board of Direct Taxes, the campaign enables taxpayers…