Women Spend 42% More Time On Shopping, OTT, Messaging Apps Than Men: Report

Women Spend 42% More Time On Shopping, OTT, Messaging Apps Than Men: Report

New Delhi: Women across urban India are now spending significantly more time than men on entertainment, messaging and e-commerce platforms, while AI apps are emerging as a new daily digital habit among affluent young users, according to the India’s Digital Behaviour Report 2025-26 released by Internet And Mobile Association of India and consumer intelligence platform…

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