“Beauty Soap Of Film Stars”: This Century-Old Beauty Icon Still Shines In Indian Bathrooms
Lux has journeyed from being the soap of silver screen stars to a symbol of self-expression and modern beauty in India. Its success story is built on iconic branding, celebrity power, and cultural resonance. (Image: X) Lux was introduced in India in the early 1920s by Lever Brothers (now Hindustan Unilever Limited). Originally marketed as…