“We Had To Break The Popcorn As Movie Food Idea”: 4700BC Founder On Building A Premium Snack Brand
Popcorn rarely gets credit for ambition, but Chirag Gupta, Co-Founder of 4700BC, saw possibility where most saw background noise. What began as a simple question at home turned into a brand that rewired how India snacks, gifts, and indulges. In this conversation, Gupta talks about building premium from the familiar, breaking popcorn out of cinema…