“Sorry” Strategy: New Viral Apology Trend And Why Brands Follow It
In a refreshing change from the usual corporate jargon, brands are embracing humour to connect with their audience. The latest craze sweeping social media is the “Official Apology Trend,” with companies playfully apologising for being too good at what they do. From irresistible snacks to unforgettable vacations, brands are poking fun at themselves, and the…