Lahori Zeera: How A 10-Rupee Indian Drink With A Pakistani Name Became A Rs 800-Crore Company
In India, irrespective of how small a shop, restaurant, or dhaba you visit, there is often a fridge installed outside, loaded with aerated drinks like Coca-Cola, Pepsi, Sprite, Thumbs Up, etc. The American drinks are much easier to spot in local markets than vendors selling sugarcane juice, bel sharbat, kokum sharbat, or aam panna. While…
