Why Starbucks Is Closing About 250 Stores In North America
Starbucks will close 250 stores, about 1% of its North American cafes, the coffee chain announced Thursday. Under CEO Brian Niccol, Starbucks is revamping its US business, focusing on improving the customer experience. Starbucks expects to close underperforming North American cafes that “do not deliver coffeehouse experiences and the financial performance expected from the brand.” Starbucks…