Success Story: How A Humble Shopkeeper Built One Of India’s Most Iconic Ayurvedic Brands
Founded in 1952 by a grocery store owner Keshav Vishnu Pendharkar in Mumbai, VICCO Laboratories began as a humble venture with a bold vision: to bring the ancient wisdom of Ayurveda into everyday personal care. At a time when synthetic and chemical-based products dominated the market, VICCO carved a niche by offering herbal alternatives rooted…