How Piyush Pandey made India fall in love with ads
A fish glued to a fishing rod. A pug following a boy everywhere. Few creators have captured India’s spirit so intuitively, so joyfully, as Piyush Pandey, the ad legend who redefined what it meant to sell with soul. Some creatives chase cleverness. But Pandey chased connection. His work wasn’t about hard-selling products. It was about…