Air Purifier Sales Surge As NCR AQI Deteriorates; Demand Spreads Beyond Traditional Markets
As toxic air settles over Delhi-NCR and other parts of North India, air purifiers are flying off the shelves. Retailers and brands say enquiries and sales have shot up, especially since Diwali. The bigger change, however, is in who is buying them and when. Air purifiers were long treated as a niche product bought mostly…
