As Festive Shoppers Turn To AI, Hindi Queries Face A Hidden Accuracy Gap
As Diwali shopping picks up, Indian consumers are leaning on AI chatbots more than ever. Google Trends data shows 51 per cent of festive shoppers credited AI with helping them decide what to buy, and consulted chatbots 7.5 times on average during a purchase journey. A separate InMobi report found 80 per cent of Indian…