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Former Indian cricket team batsman Sachin Tendulkar launched his sports athletic brand ‘TenXU’ on Friday (October 10). Sachin’s wife Anjali and daughter Sara along with former Indian cricketer Praveen Amre and current BCCI Chief Selector Ajit Agarkar were also present at the launch event held at Mehboob Studio in Bandra, Mumbai.
The aim of this brand is to transform India from a country that loves sports to a country that plays. Apart from this, the focus of the ‘Ten Apart from sports shoes, T-shirts, many other products will also be sold under this brand.
It took 18 months to create the brand
Sachin said at the launch, ‘Today we launched the ‘Ten X You’ brand, I am very excited about it.’ He told that it took about 18 months to create this brand. Apart from this, he has put his career experience into it.
Sachin said, ‘Whatever I felt was lacking in my career, we have tried to fulfill it in this brand. Along with cricket shoes, many such products have been made which common people can also use. You don’t need to be an athlete for this. My aim is that our country should change from a country that loves sports to a country that plays. This is very important.
Why started ‘Ten X You’?
Sachin got the idea of starting this brand from an injury he suffered in 2000. At that time he had an injury in his leg, which could not be treated even by injection. Then podiatrists (foot specialists) advised him to use proper insoles (support inside the shoes).
It was from here that Sachin understood the importance of right sports shoes. Sachin is also the co-founder and ‘Chief Inspiration Officer’ of this brand. ‘Ten X U’ is not only for professional athletes but for every person who wants to make sports and fitness a part of their life.
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