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Students will learn to use AI tools in real creative workflows and gain insights into content creation and platform strategies, especially for YouTube.
The programme will be delivered in two structured phases, taking participants from foundational knowledge to advanced technical specialisation. (AI Generated Image)
The Union Ministry of Information and Broadcasting, in partnership with Google and YouTube, has launched a National AI Skills Initiative. Implemented in collaboration with the Indian Institute of Creative Technologies (IICT), Mumbai, this initiative will offer 15,000 scholarships to young professionals and students in the creative sector.
According to an official statement, its aim is to equip learners with practical AI skills for media, entertainment, animation, gaming, and digital storytelling. “The programme will offer 15,000 scholarships aimed at building advanced, future-ready AI capabilities among India’s next generation of creators, storytellers, and digital professionals,” states the official notice.
What Will You Learn?
The programme focuses on practical, job-ready skills. Students will learn to use AI tools in real creative workflows and gain insights into content creation and platform strategies, especially for YouTube. The course is designed to prepare learners for production and enable them to apply their skills directly in professional settings.
Course Structure
The programme will be delivered in two structured phases, taking participants from foundational knowledge to advanced technical specialisation:
Phase I – Foundational Skills: This phase focuses on building AI literacy at scale, with 15,000 participants receiving scholarships for Google Career Certificates and Google Cloud’s Gen AI learning paths. Google’s Career Certificates programme provides professional training designed by Google and offers opportunities to connect with leading employers, helping to democratise access to core AI concepts and responsible practices.
Phase II – Specialisation: After completing Phase I, participants will progress to practical, project-based training. The curriculum covers storytelling techniques, advanced training with Google’s AI tools, and in-depth modules on YouTube best practices. This phase will be co-curated by IICT and YouTube and delivered through a hybrid model across key creative hubs in India.
IICT will lead the programme’s implementation, managing its design, promotion, and delivery. The course has been developed with Google and YouTube to reflect industry needs. This initiative builds on the earlier ‘Create with AI’ programme launched by IICT and YouTube, expanding it into a national, structured training effort.
Minister for Minister of Information and Broadcasting, Ashwini Vaishnaw, said that the initiative is “aimed at strengthening AI capabilities in areas such as animation, visual effects, gaming, comics (AVGC) and media technology. It will support creators, media professionals, students and developers in building future-ready skills and contribute to India’s emergence as a global hub for digital content and innovation.”
March 26, 2026, 12:36 IST
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