Apple will not launch the standard iPhone 18 at its annual event on September 9. Only three premium devices, iPhone 18 Pro, iPhone 18 Pro Max and the company’s first foldable iPhone, are expected to be introduced in this event. The reason for this is the increasing cost of memory chips. According to market research firm Trendforce, the price of 256GB memory chip has increased by almost 400% in the last one year. The overall manufacturing cost of the 256GB iPhone 18 Pro has increased by about 38% compared to the previous model iPhone 17 Pro. Memory chip became expensive, if the price was increased, the company would not have sold the phone. The company can somehow bear this cost pressure in the Pro model, because Pro customers are ready to pay higher prices. But the increase in cost in the base model would have a direct impact either on the company’s profits or on the customers. For this reason, Apple has postponed the launch of the base model. 18-month gap between two standard iPhones Apple introduces a new base iPhone every year in September, but this time the iPhone 18 will have to wait till early 2027. In such a situation, there will be a difference of about one and a half year between the two base models. This will be the longest wait ever in Apple’s history. Which products will be left out of the September 9 event? Apple wants to keep the focus of the event only on foldable phones and Pro models, so that attention does not get distracted. Therefore, many devices may be put on hold for later months: The first keynote of the era of new CEO John Ternes The biggest highlight of this event is the change in leadership. Tim Cook, Apple’s longtime CEO, has stepped down on September 1. In his place, John Ternes, Senior Vice President of Hardware Engineering, is taking over as the new CEO. This will be Ternus’s first keynote after becoming the CEO, to see which the eyes of the whole world will be fixed on Apple Park. Preparation to roll out Siri AI Beta for everyone. In this event, Apple can announce the release of its new ‘Siri AI Beta’ for general users, which the company had showcased for the first time at WWDC 2026. This is also indicated by Apple’s invite poster. The artwork for the event features a neon glow effect, which looks exactly like the glow of the new Siri AI. Experts believe that with this update, Apple will present its strong claim in the AI race of smartphones. Rollout of software updates after the event: After the keynote on September 9, Apple will release the dates for the rollout of its new software. This includes iOS 27, iPadOS 27, macOS Golden Gate, tvOS 27, watchOS 27, and visionOS 27. These updates usually go live within a week of the event.
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iPhone 18 will not arrive on September 9: Only Pro models and foldable phones are expected to be launched; Base model postponed due to chip being expensive
