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- Patanjali Vs Dabur India; Chyawanprash Ad Controversy | Ramdev Baba Delhi HC
Mumbai3 minutes ago
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In Patanjali’s new ‘Patanjali Special Chyawanprash’ ad, Baba Ramdev is seen saying that ‘Most of the people are being deceived in the name of Chyawanprash.
Patanjali is once again embroiled in controversies regarding its advertisements. Actually, the company had called the brands of other companies a fraud in the advertisement of Chyawanprash. Regarding this, Dabur India has filed a case of defamation and unfair competition against Patanjali.
The case was heard in Delhi High Court on Thursday (6 November). During this, Justice Tejas Karia said that it is wrong to call other brands ‘cheating’ in the ad, because this word is negative and derogatory. At present, the court has reserved its decision on imposing an interim ban on advertising.
The court said- How will you call Chyavanprash a cheat?
The bench of Justice Tejas Karia questioned Patanjali’s senior advocate Rajeev Nair. The court said, ‘Use the word inferior, what is the problem in it? This doesn’t make any sense in the advertisement.
You are saying that everyone is a fraud and I am the real one. How will you call all the other Chyawanprash cheats? You can call it low quality, but don’t call it fraud… Is there no other word other than fraud found in the dictionary?
Patanjali Ad- People are getting cheated in the name of Chyawanprash
In Patanjali’s new ‘Patanjali Special Chyawanprash’ ad, Baba Ramdev is seen saying that ‘Most of the people are being deceived in the name of Chyawanprash.’ The ad calls other brands frauds and calls Patanjali the only one with real Ayurvedic power. This ad was released last month.
In this advertisement, Patanjali claims that its product contains 51 Ayurvedic herbs and saffron. But in 2014, the government had termed such claims as misleading. Also, the use of the word ‘Special’ is considered against the drugs rules.
Dabur said- The word cheating becomes serious when Baba Ramdev speaks it.
In the ad matter, Dabur said that Patanjali’s ad is defaming the entire category. Senior advocate Sandeep Sethi said, ‘The word cheating in itself is derogatory. It paints all brands with the same brush. He added that this matter becomes more serious with a yoga guru like Baba Ramdev, because people consider him a symbol of truth.
Dabur argues that the ad is causing panic among consumers. The company said that their product is made according to the statutory scriptures. There has already been a case against Patanjali, where the court had stopped it from targeting the formula containing 40 herbs. Dabur has been in the Chyawanprash market since 1949 and has 61% market share.
Patanjali said- Dabur does not need to be hypersensitive
Patanjali’s senior advocate Rajeev Nair called the ad puffery, i.e. exaggeration in marketing. He claimed that if Dabur’s name was not taken in the ad, then there was no need to be hypersensitive. Nair said, ‘We are saying that the rest of Chyawanprash are ineffective. Saying that we are the best is not a violation of any rule.
Patanjali’s argument is that the full meaning of the ad should be seen – it is only promoting Patanjali. In the first case, the court had said OK to words like ‘inferior’ and defended on the same lines. Patanjali says that Dabur being the market leader is worried.
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