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Urvashi has worked in many films like ‘Singh Saheb the Great’, ‘Sanam Re’, ‘Grand Masti’ and ‘Daku Maharaj’.
Urvashi Rautela’s team on Tuesday, September 29 talked about legal action against a Los Angeles-based artificial intelligence company.
The team alleges that the company used their name, photos and videos without their permission.
The team said that a compensation of ₹7,000 crore is being claimed in this case. Sheeraj Hasan, founder and CEO of Bollywood.AI, called this claim ridiculous.
What is the whole matter?
Actually, this whole matter started when Los Angeles based company Bollywood.AI took an interview of Urvashi Rautela. During the interview, he was asked, “What are your thoughts on Bollywood and Artificial Intelligence (AI)?” Urvashi responded by saying, “Bollywood? I think artificial intelligence is something that Bollywood is struggling with and Bollywood is something that I love. That’s why I love Bollywood.”
After this interview went viral, on Tuesday, Team Urvashi Rautela issued an official statement on Instagram and made serious allegations against this Los Angeles-based AI company.
“We are pursuing appropriate legal remedies, which currently include seeking damages of ₹7,000 crore from the Los Angeles-based company,” the statement said.
The team further said, “Build your own AI company. Build your own brand. But do not use Urvashi’s name in your business without permission. Team Urvashi.”
Shiraz Hasan responded to the claim
In an Instagram post, Sheeraj Hasan, Founder and CEO of Bollywood.AI and Hollywood.AI, responded to these claims. The caption of the post described it as ridiculous.
Sheeraz Hassan said, “Urvashi, we did not put these words in your mouth. I suggest you educate yourself about Artificial Intelligence and the future of Bollywood’s entertainment business before you respond.”
He further added, “Bollywood.AI and Hollywood.AI are the future of entertainment. AI movies, vertical dramas and digital stars who never age, speak multiple languages, work 24 hours a day and have no ego.”
She said, “You can fight your answer, but you can’t fight the coming change. Embrace it. The entertainment industry in Bollywood is growing.”
Salman had expressed displeasure over the misuse of AI
Recently, Salman Khan had also expressed his displeasure over the misuse of AI in the Weekend Ka Vaar of the reality show ‘Bigg Boss 20’.
Salman had said that AI is also being misused. Someone took your AI voice and abused someone. You know, these people are making AI videos of a lot of people. Even I am in AI videos. There are some people, who don’t know how I am, they post that Salman Khan was in the pub. Those who know this, those who have made this video, what kind of people are they?
Salman also expressed concern that this fake AI content could have a deep impact not only on celebrities but also on common and less influential people.
Salman further said that such people should be put in jail. All this is not going to stop until one or two go inside. A law should be brought for this. There should be censorship on social media also. I’m going to take this very seriously.
Celebs reached court on misuse of AI
Amidst the increasing use of AI and deepfakes, many Bollywood stars have reached court to protect their personality rights.
Amitabh Bachchan seeks protection from court against unauthorized use of his name, face, voice and famous dialogues. Salman Khan also moved court against unauthorized use of his name, photo, voice and AI. Anil Kapoor demanded a ban on the use of his voice, picture and identity. Aishwarya Rai Bachchan takes legal action against deepfakes and morphed photos.
Hrithik Roshan also moved court against the use of fake content related to his identity and AI. Akshay Kumar took legal action against the unauthorized use of his voice, image and identity. Jackie Shroff got protection from unauthorized use of his name, voice and identifying words like ‘Bhidu’.
Apart from this, Abhishek Bachchan, Karan Johar, Sonakshi Sinha, Arjun Kapoor and Shruti Haasan have also sought legal relief against misuse of their identities.
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Also read this news related to Urvashi Rautela…
Urvashi Rautela’s clarification after trolling on tricolor-inspired dress: Said- I keep the country with me not just as a nationality, but as my identity.
Actress Urvashi Rautela had clarified the controversy over the tricolor-inspired gown she wore at the grand finale of Miss Universe India 2026 held in Jaipur last month. Urvashi said that it was not an exact copy of the national flag, but a couture design inspired by the tricolor.
Actually, the grand finale of Miss Universe India 2026 was held on 23 August at Zee Studios, Jaipur. Former Miss Universe India Urvashi Rautela was part of the judging panel. Read the full news here…
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